CASE STUDY

Introducing a US Software Brand to the French and European Markets

A rapidly paced B2B project that focused on introducing the California-based manufacturing software company iBASEt to the French and European markets at the Paris Air Show / Le Bourget, June 2019. Our challenge? Raising brand awareness in an already developed global market and demonstrating differentiation and experience within the highly complex aerospace ecosystem. This project led to an extended contract developing EU strategy until March 2020.

Strategic Brief
Agency identification and selection (Creative, Video and PR)
Marketing / Sales Tools (Stand graphics, video, landing pages, signatures, brochures…)
Web and Social Content
LinkedIn and Twitter paid campaigns, ABM InMail campaigns
Sponsored content creation (La Tribune - FR)
Media relations strategy development and execution

Corporate introduction video developed and scripted in collaboration with Pinkanova, Toulouse.

iBASEt stand design for Aerospace Techweek conference in collaboration with CMYK&Co communications agency.

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STRATEGY PROPROSAL

A French technology startup out of Grenoble, France seeking to launch their product in the USA needed a brand / product launch strategy. Working in collaboration with Sbalchiero & Partners (Vicenza, Italy), we developed the following proposed phased strategy to work in tandem with beta phase product testing.